Value and risks of morphing technology into strategy and business model

Digital technologies became the primary source of innovation in private and public sectors. The Internet profoundly changed way businesses are run catapulting “most digital” industries companies to top S&P500. Two innovations that drive digital transformation changing nature competition cloud computing artificial intelligence (AI) technologies. Cloud-native business models strategies proved successful various industries, while AI is being tested vivo by management mainstream. publication provides an analysis a multidimensional impact makes on companies. We show what made special context was it morphed into best suited for uncertain future. also noted as focus shifts towards cloud-based powered decision-making solutions, managing human aspect “more related risks, recently referred existential threat, becomes priority research.